Product & Portfolio Marketing Leader

Jayme Mesecher

15+ years leading portfolio strategy, go to market execution and product launches across AI, SaaS and enterprise software. Currently directs marketing for a $10B portfolio at Microsoft.

Portrait of Jayme Mesecher
Experience at
Microsoft Oracle
$10B
Portfolio led at Microsoft, spanning Copilot Studio, Dynamics 365, and Power Platform
$16M
Influenced pipeline from a competitive displacement strategy against Salesforce
30K+
Conversations generated in Copilot Cowork 30 days post-launch of Dynamics 365 plugins
15+ yrs
Leading marketing at Microsoft, Oracle, and other leading brands
About

Jayme leads portfolio marketing for Microsoft's $10B Copilot Studio, Dynamics 365 and Power Platform business, directing a team of eight through positioning, launch strategy and integrated marketing for customers worldwide.

Before Microsoft she led global product marketing for Oracle Cloud HCM and built her craft in consumer product marketing at Tech21 and Speck Products. She's known for translating complex product capabilities into compelling narratives that sales teams can sell and executives can present, from CEO earnings scripts, to keynote presentations, to Gartner analyst engagements.

Focus areas: product marketing leadership, portfolio strategy, AI and Copilot solutions, go to market strategy, positioning and messaging, competitive intelligence, executive communications, analyst relations, sales enablement and team development.

Featured work

Recent Highlights

Oracle, 2019 to 2020
Experience
Microsoft
Nov 2022, present
Director of Product Marketing, Business Applications & AI
  • Lead portfolio marketing strategy across Copilot Studio, Dynamics 365 and Power Platform for a ~$10B business, managing a team of eight including Director level talent and a multimillion dollar annual budget.
  • Directed go to market strategy and launch for Copilot Cowork plugins for Dynamics 365, generating 30,000+ conversations within the first 30 days of release.
  • Built a competitive displacement strategy targeting Salesforce, driving $16M in influenced pipeline through integrated digital, field, partner and sales enablement programs.
  • Developed executive communications for Microsoft leadership, including customer narratives and CEO quarterly earnings scripts featuring strategic accounts such as Visa and HSBC.
  • Increased Dynamics 365 Sales webpage traffic 88% year over year through messaging modernization and digital optimization.
  • Engage directly with Gartner and Forrester analysts to strengthen market positioning in AI powered business applications.
Oracle
Dec 2018, Oct 2022
Director, Product Marketing, Cloud HCM
Mar 2020, Oct 2022
  • Led global go to market and product marketing for Oracle Cloud HCM, managing a team of four across North America, EMEA and APAC.
  • Created an account based marketing strategy and executive sales presentation that helped secure a top U.S. grocery retailer opportunity valued at $38M in total contract value.
  • Owned global positioning, messaging, launch strategy, sales enablement and analyst engagement for the Cloud HCM portfolio.
  • Delivered global sales training initiatives reaching 500+ sales leaders, improving competitive win rates.
Senior Product Marketing Manager
Dec 2018, Mar 2020
  • Led global competitive marketing and sales enablement programs supporting Oracle Cloud HCM growth.
  • Generated 9,000+ field downloads of strategic marketing assets within one year.
Show earlier roles
Tech21
May 2016, Oct 2018
Senior Product Manager
  • Managed full product lifecycle across 400+ SKUs from concept through retail and e-commerce launch, including partner programs with Apple, Samsung and Google.
  • Directed roadmap planning, manufacturing coordination, launch execution and forecasting.
  • Conducted customer research and product testing to inform portfolio strategy and product shaping decisions.
Speck Products
Apr 2014, May 2016
Product Marketing Manager
  • Managed product marketing strategy for accessory and emerging technology product portfolios, including sales enablement, launch campaigns and retail marketing.
  • Launched Pocket VR with CandyShell Grip, earning "Best of CES" recognition from iPhone Life Magazine.
Education & development

Education

  • Bachelor of Arts, Music Industry & Technology, California State University, Chico

Professional Development

  • PRINCE2 Project Management Certification
  • Wharton Wednesdays for Leaders
  • Korn Ferry Leading the Future Leadership Experience
  • Developing Others Using SLII
  • The Coaching Habit, Michael Bungay Stanier